Objective: establish a presence for British Airways'/VisitBritain's "British Famous" campaign. The client requested a solution to allow for an accelerated timeline, and an OOTB platform was customized to accommodate desired content.
My role: tutored Account team in Squarespace features, customized author templates, led SEO indexing. coordinated advanced design edits between UX and development teams.
Objective: ensure a prominent search rank for The Willow Foundation among identically-named organizations leveraging limited content within the Sparespace platform.
My role: applied best practice SEO and Google page indexing to promote organic ascent.
During spring of 2017, my cousin Leah Evert was diagnosed with stage-4 metastatic breast cancer. After 4 months of aggressive chemotherapy and mindful behaviors drawing upon her own background as a Registered Dietician and Certified Exercise Physiologist, she is now in remission. She continues to work and attend school for her MBA, but will always receive ongoing treatments.
Leah was eager to access research documenting best practices for cancer patients to improve the quality and quantity of their years, but discovered that late-stage and advanced cancer research receives little funding. In response, she and her best friend established The Willow Foundation. The org’s objective is to raise money for vetted beneficiaries dedicated to behavioral research complementary to established cancer therapy.
Leah chose the name as a tribute to her favorite tree. She and another friend designed and populated the site’s content within Squarespace, and I volunteered to apply SEO along with Google indexing. Two existing organizations possessed the identical name, and others incorporated “willow” in some form (one of these orgs is heavily represented in the first two pages of Google’s search results). After the SEO treatment, Leah’s foundation currently appears 3rd and 4th in searches using “The Willow Foundation” and “Willow Foundation” respectively.
Produced web, OOH, and social banner/video units, initiated FM Global Touchpoints' content integration into primary FM site.
FM Global Flood
Site Accessibility Conversion (Client name redacted pending legal review)
Objective: update client sites to comply with Section 508 standards by applying current AA-level WCAG 2.0 (now 2.1) UX recommendations to design and development.
My role: managed design and development phases, researched solutions for retaining brand/creative asset integrity while adhering to WCAG 2.0 AA-Level accessibility requirements
Sleep Number at CES
Personalized Bio-signature LED Sphere for CES 2016: managed UX, development team, audio/LED programming, equipment inventory, and testing.
Sleep Number at 2016 CES
Ted Baker Holiday Abominable Showman
Holiday 2015: managed web, mobile builds and QA for NYC user-generated custom Abominable Showman, assisted with remote equipment testing for UK and European animatronic soundboard UX.
Decoded Fashion Bytes & Bricks
Decoded Bytes & Bricks 2015: coordinated architects' renderings alongside digital creative cycle, managed vendor content and print assets, assisted on-site partners with display setup.
Chicago In-Store App and Grand Opening: managed design elements and UX, print and video deliverables, QA, custom CMS testing and tutorial alongside client's internal and third party developers.